From mobile to widgets to Facebook, applications are fast becoming part of the core marketing mix for organizations looking to acquire, retain and engage customers. Is it time for ‘apps’ to become part of marketing’s “4 Ps”?
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From mobile to widgets to Facebook, applications are fast becoming part of the core marketing mix for organizations looking to acquire, retain and engage customers. Is it time for ‘apps’ to become part of marketing’s “4 Ps”?