Mobomo CEO Barg Upender demonstrated the mobile app developer’s Pocket Biz iPhone software, “a dead simple CRM” tool for SMBs, at a “Disruptathon” (disrupt-a-thon) in Mclean, VA, on Thursday. The Disruptathon serves to showcase disruptive new technology. The Pocket Biz app gives SMB (Small-to-Medium Business) sales people in the field the mobile tools to manage [...]
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Is it Time to Add “Apps” to Marketing’s Venerable “4 Ps”?
From mobile to widgets to Facebook, applications are fast becoming part of the core marketing mix for organizations looking to acquire, retain and engage customers. Is it time for ‘apps’ to become part of marketing’s “4 Ps”?