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	<title>Mobomo &#187; AdMob</title>
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	<description>smart apps for smart phones</description>
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		<title>Google AdMob Beats Apple iAd to iPad Advertising SDK</title>
		<link>http://www.mobomo.com/2010/06/google-admob-beats-apple-iad-to-ipad-advertising-sdk/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-admob-beats-apple-iad-to-ipad-advertising-sdk</link>
		<comments>http://www.mobomo.com/2010/06/google-admob-beats-apple-iad-to-ipad-advertising-sdk/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 00:15:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.mobomo.com/?p=542</guid>
		<description><![CDATA[Google&#8217;s newly acquired AdMob has beaten Apple&#8217;s iAd to market with an SDK that allows iPhone OS mobile apps developers to specifically target the iPad. AdMob&#8217;s iPad SDK was released on Jun 2nd, whereas iAd SDK is not expected to be announced until Monday&#8217;s WWDC 2010 keynote address by Steve Jobs. AdMob&#8217;s SDK supports two [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-545" href="http://www.mobomo.com/2010/06/google-admob-beats-apple-iad-to-ipad-advertising-sdk/logo-admob-300w/"><img class="size-full wp-image-545" title="logo-admob-300w" src="http://www.mobomo.com/wp-content/uploads/2010/06/logo-admob-300w1.jpg" alt="logo-admob-300w" width="300" height="98" align="right" /></a>Google&#8217;s newly acquired AdMob <a href="http://www.eweek.com/c/a/Mobile-and-Wireless/Google-AdMob-IPad-SDK-Beats-Apples-IAd-to-the-Market-285017/" target="_blank">has beaten</a> Apple&#8217;s iAd to market with an SDK that allows iPhone OS mobile apps developers to specifically target the iPad. AdMob&#8217;s iPad SDK was released on Jun 2nd, whereas iAd SDK is not expected to be announced until Monday&#8217;s <a href="http://www.mobomo.com/2010/06/apples-wwdc-kicks-off-monday-jun-7th/">WWDC 2010</a> keynote address by Steve Jobs.</p>
<p><a href="http://blog.admob.com/2010/06/02/admob%E2%80%99s-iphone-os-sdk-now-supports-ipad-native-apps-with-new-ad-formats/" target="_blank">AdMob&#8217;s SDK supports</a> two formats: (1) text and tile ads; (2) image ads. Both format types <a href="http://www.eweek.com/c/a/Application-Development/AdMob-Delivers-iPad-SDK-180071/" target="_blank">are available</a> in three IAB (Internet Advertising Board) <a href="http://www.iab.com/pages.php?page=6" target="_blank">standard sizes</a>: 300&#215;250, 728&#215;90, 468&#215;60. Personally, I&#8217;d think that these sizes are inappropriate for the iPad and really more suited to websites and blogs. It&#8217;ll be interesting to see what Apple&#8217;s iAd offers.</p>
<p>The two companies are <a href="http://knowledge.wharton.upenn.edu/article.cfm?articleid=2505" target="_blank">now competing at yet another level</a>. AdMob has the advantage over iAd, being the largest ad network <a href="http://www.readwriteweb.com/archives/google_gets_ready_to_challenges_iads_launches_ipad.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29&amp;utm_content=Google+Reader" target="_blank">on the iPhone</a>. However, Apple is unlikely to block the AdMob&#8217;s iPad SDK, possibly because Apple is the <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=129539" target="_blank">target of an antitrust review</a> by the U.S. Justice Dept and FTC. On the other hand, iAd has a development advantage, being able to access iPhone OS features for the iPad that may not be available in public iPhone APIs. Under the Apple App Store&#8217;s current guidelines, iPhone OS apps must not use &#8220;private&#8221; iPhone APIs.</p>
<p>Regardless, both companies ad networks stand to gain.</p>
<p><em>Want to discuss a mobile campaigns or a native mobile app for your business or projects? Feel free to <a href="http://www.mobomo.com/contact/" target="_blank">contact us</a> to discuss your mobile platform needs.</em></p>
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		<title>Mobomo Mobisphere Roundup &#8212; May 24, 2010</title>
		<link>http://www.mobomo.com/2010/05/mobomo-mobisphere-roundup-may-24-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobomo-mobisphere-roundup-may-24-2010</link>
		<comments>http://www.mobomo.com/2010/05/mobomo-mobisphere-roundup-may-24-2010/#comments</comments>
		<pubDate>Mon, 24 May 2010 23:26:16 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2012 Olympics]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Palm Pre Plus]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[TSA]]></category>
		<category><![CDATA[WWDC]]></category>
		<category><![CDATA[Yankee Stadium]]></category>

		<guid isPermaLink="false">http://www.mobomo.com/?p=428</guid>
		<description><![CDATA[There&#8217;s been yet another &#8220;leak&#8221; of a possible prototype of the 4th-gen Apple iPhone. A photo (above) shows both a black and a white phone with larger screens. Given all the rumors and SDK evidence, it seems obvious that the OS 4 iPhone will have video calling and the larger screen resolution necessary to pull [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-430" href="http://www.mobomo.com/2010/05/mobomo-mobisphere-roundup-may-24-2010/pic-white-iphone-4thgen/"><img class="alignnone size-full wp-image-430" title="pic-white-iphone-4thgen" src="http://www.mobomo.com/wp-content/uploads/2010/05/pic-white-iphone-4thgen1.jpg" alt="pic-white-iphone-4thgen" width="600" height="450" /></a></p>
<p>There&#8217;s been yet another &#8220;leak&#8221; of a possible prototype of the <a href="http://www.boygeniusreport.com/2010/05/23/all-white-next-gen-iphone-shows-up-in-hong-kong/" target="_blank">4th-gen Apple iPhone</a>. A photo (above) shows both a black and a white phone with larger screens. Given all the rumors and SDK evidence, it seems obvious that the <a href="http://www.mobomo.com/2010/05/next-gen-os-4-iphone-promises-many-new-features/">OS 4 iPhone</a> will have video calling and the larger screen resolution necessary to pull that off.</p>
<p>Fortunately, in just 2 weeks, all the speculation will be put to rest when Apple&#8217;s 5-day WWDC (Worldwide Developers Conference) <a href="http://www.apple.com/pr/library/2010/05/24wwdc.html" target="_blank">kicks off on Jun 7th</a>. Steve Jobs will start the event off with a keynote address to over 5,000 developers at the sold-out event. There&#8217;s an <a href="http://www.macrumors.com/2010/05/23/steve-jobs-on-wwdc-announcements-you-wont-be-disappointed/" target="_blank">email circulating</a> around the Web that&#8217;s supposedly from Jobs telling someone that &#8220;you won&#8217;t be disappointed,&#8221; in reference to what he&#8217;s probably planning to announce at the conference. I.e., probably the new iPhone, other features of the new SDK, and a mention of the countries where the iPad will by then be available.</p>
<p>What Jobs might not know is the new but celebrated iPad hasn&#8217;t only been banned in some countries but also in New York&#8217;s Yankee Stadium of all places. Apparently the stadium&#8217;s security policy considers the iPad to be in the laptop category, and laptops are <a href="http://mashable.com/2010/05/23/yankee-stadium-ipad-ban/" target="_blank">not allowed in the stadium</a>.</p>
<p>Has anyone told Yankee Stadium security that even the TSA (Transportation Safety Authority) differentiates between iPads and laptops? That&#8217;s actually a very disappointing fact. If more venues ban iPads, then carrying a tablet computer around might not become a common practice. I carry my iPad with me wherever I go, almost without fail. Now if I&#8217;m driving, I could always leave my iPad hidden somewhere, but if I&#8217;m walking or taking public transit &#8212; which is very likely in New York &#8212; then what am I supposed to do with it? Considering London will have <a href="http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid=3223854" target="_blank">full Wi-Fi access</a> for the 20102 Olympics, I&#8217;m guessing they won&#8217;t be banning the iPad at venues there. Well, given that many Apple stores are <a href="http://digitaldaily.allthingsd.com/20100521/ipad-sold-out-at-many-apple-stores/" target="_blank">sold out of the iPad</a>, especially the 3G model, I&#8217;m guessing not a lot of people are going to be worried about this sort of ban, at least for now.</p>
<p>Is Apple stealing the market? Google announced last week that they were shutting down their online store and now <a href="http://www.engadget.com/2010/05/23/nokias-new-york-flagship-store-closes-today/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+weblogsinc%2Fengadgetmobile+%28Engadget+Mobile%29" target="_blank">Nokia is closing</a> their flagship New York store. The Chicago store, on the other hand, is not closing. Wait a minute; doesn&#8217;t New York have a larger population than Chicago? Wouldn&#8217;t it make more sense to do the closing the other way around?</p>
<p>AT&amp;T just got the Palm Pre Plus, but they&#8217;re charging $150 for it despite Verizon&#8217;s lower price. However, if you&#8217;re a new AT&amp;T customer, you can <a href="http://www.brighthand.com/default.asp?newsID=16585&amp;news=ATT+Palm+Pre+Plus+webOS#" target="_blank">get the phone for $50</a>, but without the free Palm Touchstone charging dock. AT&amp;T&#8217;s Pixi Plus will be available Jun 6th, to join the new AT&amp;T Palm Pre Plus. The free Touchstone charge deal doesn&#8217;t apply to the Pixi Plus [<a href="http://mobile.engadget.com/2010/05/18/confirmed-atandts-pixi-plus-launches-june-6/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+weblogsinc%2Fengadgetmobile+%28Engadget+Mobile%29" target="_blank">Engadget</a>]. If you get any smartphone from AT&amp;T, be forewarned that they&#8217;ve increased the early termination fee from $175 to $325, effective Jun 1st &#8212; whether you&#8217;re a new subscriber or renewing your service.</p>
<p>The U.S. FTC <a href="http://preview.bloomberg.com/news/2010-05-21/google-s-750-million-acquisition-of-admob-wins-approval-of-u-s-regulator.html" target="_blank">finally approved</a> Google&#8217;s purchase of mobile ad network AdMob Inc. While it took them six months to approve, the decision was partly to do with Apple&#8217;s own purchase of ad network Quattro Wireless. If I&#8217;m not mistaken, Apple&#8217;s purchase will result in their iAd network, announced at the same event earlier this year where Steve Jobs revealed some of the features that iPhone OS 4 would have.</p>
<p>The iPad might have a very long lasting battery but most smartphones seem to fizzle out in just a couple of hours of use. For example, the Palm Pre Plus I bought for it&#8217;s Mobile Hotspot feature (to power my WiFi-only iPad), has a battery that dies long, long before the iPad. But Google&#8217;s Larry Page recently said that if your Android-powered device isn&#8217;t lasting a day, there&#8217;s <a href="http://www.techradar.com/news/phone-and-communications/mobile-phones/larry-page-your-android-battery-should-last-a-day-690439" target="_blank">something wrong</a> with your apps.</p>
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