Thumbs Down for the Finger as Input Device

To facilitate enterprise use, I strongly believe that a mobile device needs stylus support, so I suggest waiting to see what 2011 brings. Don’t get me wrong. I’m very fond of both my Apple iPad and my NookColor (Android), and find touchscreens addictive. But for some mobile tasks, using a stylus is much more productive than a finger. As a long-time fan of Palm’s Vx PDA and the Treo 650, I found the stylus very useful. On the other hand, I’m not so enamored of the Palm Pre Plus due to the small screen and lack of a stylus. I find the device hard to use for my fingers, unfortunately making it a non-productive device at least for me. Now imagine having to either enter a lot of data on a mobile app, or select from a large number of options. Certain professions require this. Now imagine doing it every day. For example, when a colleague asked me to create two medical diagnostics apps for the iPhone and iPad for hospitals, I thought about how onerous these would be for daily use without a stylus. Another colleague discussed a simple image manipulation app for the iPhone, but if you’ve ever tried cropping a photo with your finger, you know how awkward that can get. Can you imagine the awkwardness of tasks such as signing digital documents, or worse, take notes with your finger? Note-taking, in my opinion, will become a very common activity on media tablets, if stylus support is included.

What’s Coming

It’s a fact that 2011 will bring a whole slew of media tablets for most or all of the top mobile operating systems, and stylus support would be nice for those who feel the finger is just not an accurate data input tool for the enterprise, or even for personal creative use. Never mind the fact that a stylus can have a finite number of predefined pressure or capacitive settings as necessary, unlike a finger. A stylus also doesn’t get tired like a finger, after hours of use, day in and day out. At the moment, there are a number of stylus makers out there. I’ve personally only researched them for the iPad. What I’ve found so far might suffice for simple uses, but I haven’t seen a for-iPad stylus yet that seems precise (pointy) enough for notetaking or drawing/ diagramming. An informal poll of tech-savvy people I know who have iPads or Android tablets suggests that they’d all like to use the devices for notetaking, and I don’t imagine that’d be much different for all the professionals being issued tablets by employers.

Thumbs Up for the Stylus as Productivity Accessory

As a productivity techniques evangelist, I’m a long-time fan of mind maps-based diagramming — something I just don’t relish doing with my finger on media tablet. But as soon as a viable stylus is available, I may never diagram or write on paper again. What’s missing, at least in the iPad arena, is a stylus sanctioned by Apple, unless I’ve taken a Rumpelstiltskin-like snooze and missed some important news. On the other hand, as mentioned in a recent All Things Digital article, a number of stylus makers are trying to persuade Android handset makers into supporting stylus-based touchscreen input. If Apple does not offer their own stylus solution with the next generation of iPads (rumored to be shipping in Feb 2011), or at least sanction a third-party stylus for the iPad before the end of H1 2011, Android tablets could potentially offer a huge advantage for enterprise use. As well, a stylus would open up the possibility of creative tasks on media tablets. For example, photo cropping or drawing, or the aforementioned mind mapping and diagramming. Combined with the popular Swype method of text input (over the virtual mobile keyboard), a stylus could be just the accessory to turn a media tablet from the expensive toy it’s sometimes perceived as, collectively, to a high-productivity tool. Expectations of Apple’s iPad outselling every other media tablet out there in 2011 may not come to pass if private and business users show that they want precision stylus support. So if you’re undecided about which media tablet to purchase, you might want to skip Xmas, skip Boxing Day sales and wait until Q1 or Q2 2011, to see if any of the upcoming mobile devices have serious stylus support. On the other hand, if you just want to play popular games such as Angry Birds or Infinity Blade, there’s something to be said for the addictive factor of using your fingers.

AdMob’s SDK supports two formats: (1) text and tile ads; (2) image ads. Both format types are available in three IAB (Internet Advertising Board) standard sizes: 300×250, 728×90, 468×60. Personally, I’d think that these sizes are inappropriate for the iPad and really more suited to websites and blogs. It’ll be interesting to see what Apple’s iAd offers.

The two companies are now competing at yet another level. AdMob has the advantage over iAd, being the largest ad network on the iPhone. However, Apple is unlikely to block the AdMob’s iPad SDK, possibly because Apple is the target of an antitrust review by the U.S. Justice Dept and FTC. On the other hand, iAd has a development advantage, being able to access iPhone OS features for the iPad that may not be available in public iPhone APIs. Under the Apple App Store’s current guidelines, iPhone OS apps must not use “private” iPhone APIs.

Regardless, both companies ad networks stand to gain.

Want to discuss a mobile campaigns or a native mobile app for your business or projects? Feel free to contact us to discuss your mobile platform needs.

AT&T is giving some concession to keep the old unlimited iPad data plan — but the offered reason that very few people are using the full 5GB/month data cap doesn’t seem to hold water, especially with video calling coming. On the other hand, the claim that the new pricing will be more affordable for more people sounds like a spin on “we’re losing exclusivity soon, so we want to prevent financial bleeding before the fact by offering the lowest-priced data plans now.” Will Apple slap AT&T’s wrists over this ? Not sure, but by Monday, we should at least know what consumer electronics wonders Steve Jobs has in store for the rest of 2010, after Jobs’ keynote kicks off in the morning at WWDC.

Of course, it’s still fun to speculate until then, and now speculation is running towards multiple iPhone carriers in the USA, though not immediately. This is based on speculation about what Jobs meant at D8 this week when he said there might be an advantage to this, as well as other rumors that suggest AT&T’s exclusivity contract is coming to an end in Nov or thereabouts. This might be why AT&T has suddenly created several revenue stream opportunities for themselves around the iPhone and iPad, including specialized iPhone insurance, increased ETF (Early Termination Fee) rates, revised data plans that do not favor power users (i.e., probably most early adopters of the iPad), etc.

Other interesting tidbits out of D8: that the iPad concept predated the iPhone, and that the original project was called the Safari Pad. I guess the Newton was missed.

Looks as if AT&T doesn’t want too much bad publicity. Despite of one threat of a cease and desist to a blogger who wrote to AT&T CEO Randall Stephenson [contact details] about the new iPhone/ iPad data pricing plans, they’re making some concessions. If you really really want the previously promised $30/month unlimited data plan for the iPad 3G, you can still get it, but with some conditions. If you don’t already have an iPad 3G, you have to order one before Jun 7th. When you get it, even if it’s after Jun 7th, you’ll be eligible to sign up for the original $30/mth data plan. Of course, if you already have the iPad 3G, you can get the data plan now, before Jun 7th.

So for some of us, that means we’ll have to race to order an iPad 3G. No word on whether any similar concession is available for the next iPhone, other than if you upgrade a current iPhone. (For example, as mentioned previously, I have an iPhone 3GS that I intend to keep, and thus my plan will stay at the 5GB/month cap. But I can upgrade my LG VU phone in August to a new iPhone. Unfortunately, I do not believe I’ll be able to get the 5GB/mth plan for that phone — which is a disappointment since my wife’s LG VU can be upgraded in October, and we were looking forward to video calling on the new iPhone. E.g., a feature that’ll eat up data.

Techflash is reporting that an AT&T spokesperson told them via email that iPhone-to-iPad tethering won’t be possible and mentioned something about the iPad not having USB ports. (AT&T are also saying it’s an iPad/ iPhone issue, not their policy.) Sounds kind of unusual. The iPhone also has no USB port. How are other wireless devices to tether from the iPhone? This of course means that the iPhone will not have a “Mobile Hotspot” feature, unlike Android phones and Palm Pre Plus.

John Gruber of Daring Fireball suggested that the good outweighs the bad in AT&T’s new iPhone/ iPad data pricing, but I’m really not so sure, in light of this — at least not for a power user like myself. Let’s look at some numbers. My iPhone costs me $70/mth (phone + data costs) to get online and has a 5GB/mth cap. Maybe I don’t use all of that cap on my iPhone like AT&T says, but I expected to use close to 5GB or more than that on my future iPad 3G (I have a WiFi-only model right now). After the cost of the iPad 3G, I’d have to pay $25/mth for 2GB, plus $10/GB overage. So for 5GB, that’s $55, but only if I use that much data.

On the other hand, my Palm Pre Plus costs me $80/m for phone and data, with a 5GB cap and free Mobile Hotspot. I can connect any 5 wireless devices to the Internet with the Mobile Hotspot feature. Yes, it’s expensive in comparison, especially if I don’t use my cap every month. Other “personal WiFi” options cost anywhere from $40-60/month, according to my research, with typical 5GB/month data caps — though who knows if this will change.

For now, it does seem that non-power users are getting a better deal with AT&T’s new pricing plans — though power users (i.e., many early adopters) are being cheated out of what was promised: unlimited 3G for $30/mth. And even if AT&T says it’s Apple’s fault re iPhone-to-iPad tethering, I’m not sure everyone is going to view it that way. AT&T is the bearer of bad news in this case, and will be perceived as such, at least until there’s more clarity as to what iPhone tethering means, what exactly you can do with it and what you can’t.

Let’s look at some other stats. At an average of 1M units/month, they can easily top 8M units this year, beating out estimates of 5-7M units for 2010. The overall market for web-enabled tablet computing devices is estimated to hit over $8B by 2015, despite Retrevo’s study. Such contradictions often exist, and sometimes it’s a matter of creating the need or at least the desire. Apple managed it with iPods — I remember being part of a group of people that held out. I in fact never bought an iPod but both won a Shuffle and was given an iPod as a gift. The latter ceased to function after a year of heavy use; I’d fallen in love with it. Can Apple repeat their iPod success and make people fall in love with iPads, even when they don’t need them? (I believe so.)

Apple is already leading Android with  mobile devices in general. According to AdMob (which Google just purchased), iPhone OS-based devices are leading Android OS-based devices in the U.S. by more than a 2 to 1 ratio. Worldwide, the ratio is 3.5 to 1 in favor of iPhone OS. (With market advantages like this, is it any wonder that Apple stock price predictions for 2010 — made in Dec 2009 – Jan 2010 — suggest a $250-300 range?)

Whether Apple is maintaining any lead in the tablet market is hard to say without actually figures, given that tablet computer have existed for a while. Where Apple is lagging is with iPad-specific apps compared to iPhone-specific apps. Developers had to work with only a software simulator for the first round of apps accepted by Apple for the Apr 3, 2010, launch of the iPad. That probably hindered development significantly, and my own observation is that many such iPad-specific apps crash on occasion.

So if Apple can reboot the tablet computer market and create a demand, there’ll be room for loads more iPad-specific apps and maybe even 3rd-party peripheral devices. Whether or not that means the possibility of Windows-based tools such as Microsoft Visual Studio 2010 or Silverlight Web application plug-in for developing iPad/ iPhone apps remains to be seen. For now it seems it’s not the case, even with suggestions for Apple to be more open.

There are now two per-usage options for iPad 3G data plans through AT&T:

1. DataPlus plan, $15/month, capped at 200MB/ month. Extra data costs $15 for 200MB blocks. Not sure if this is prorated if you go over by a little bit.
2. DataPro plan, $25/month, 2GB/month cap. Extra data costs $10 for 1GB chunks.

While the DataPro plan is obviously a better deal if you’re going to be a power iPad data user, it’s going to end up costing a lot more. AT&T claims the majority of consumers are not using up their 5GB caps on the iPhone. That’s probably because they never allowed tethering. They will now, for the next iPhone, but it’ll cost you an extra $20 in addition to requiring the DataPro plan. That means $45/mth to let your iPhone be a tether so that your iPad (WiFi-only or 3G models) can share the data plan.

By comparison, Verizon’s Palm Pre Plus phone has a Mobile Hotspot feature that allows tethering of WiFi devices at no extra cost over the data plan (roughly $40/month), which is capped at 5GB. What do you think is the better deal, aside from the fact that the new iPhone is expected to have a much longer battery life than before, and Palm Pre Plus’ tethering drains the battery within 3 hours or less.

If you were plan to use your iPad in all the amazing online ways that Apple’s commercials suggest, it’s going to cost you. Forget watching video on the go, because that’ll eat up your data plan in short order. AT&T claims this is a new lower-priced wireless data plan intended to make mobile Internet more affordable to more people. Unfortunately, power users get punished, but this sort of plan change has been part of the cellular industry for years.

The big bookstore chains even seem to be hedging their bets by introducing iPhone OS apps intended for people who don’t own their device. Barnes & Noble is the latest with their Nook app for the iPad. The app has several iPad specific features, including new fonts and customizable layout for readability, in-book search, bookmarks, cross-device syncing, ePub support. Crunchgear have published the full press release from Barnes & Noble, which says there’ll be an Android version this summer as well.

Amazon isn’t ready to give up yet, with plans to release a thinner Kindle reader in August. But it’ll have neither a touchscreen nor a color screen. I think about the beautiful Alice in Wonderland interactive book in full color on the iPad and ask myself why I’d ever want a non-color, non-touchscreen Kindle? Sure, the iPad might cost more than some people want to spend, but there are expected to be low-cost tablet devices appearing later this year which can double as both e-readers and mobile computing devices.

So why would you want to buy an e-Reader device? Well other than ZDNet’s finding that the iPad is poor for outdoor reading, and another experiment’s finding that suggest the iPad might disrupt your sleep habits because of its backlit IPS screen. E-Readers that use e-Ink technology (Kindle, Nook, Sony’s devices) are said to be less likely to do that.

Image: Flickr.

Meanwhile, a U.S. Justice Dept probe is looking at how Apple does business with non-music media businesses. Apple’s market capitalization just passed Microsoft’s this week, and a recent complaint from Adobe has already triggered an anti-competitive practices probe.

Probes take time and in the meantime, it’s pretty clear that Apple will be announcing a new iPhone some time in June — an iPhone that’ll be leaps and bounds, technologically, ahead of the last generation, in order to support all the new features that appear in iPhone OS 4.x.

Digitimes Research has a Q&A with senior analyst Ming-Chi Kuo about some of the iPhone rumors, but the existence of a new phone is not a rumor. In fact, BGR says in two-line post that AT&T has already confirmed to their employees that there is a new iPhone in June.

Unfortunately for consumers, AT&T seems to be upping the cost of ownership. While the new phone itself is possible going to cost only $18 to upgrade to from an older iPhone, AT&T’s ETF (early termination fee) for all smartphones has increased from $175 to $325.

BGR also says that AT&T is launching a new iPhone insurance plan that costs a ridiculous $13.99 and launches in June. That’s nearly half the cost of the data plan. There’s also a deductible fee to be paid, for some claims. Are they expecting an increase in thefts and planning to capitalize? Or are they losing exclusivity and trying to come up with new revenue streams?  Or maybe both? Considering that AT&T claims that 40% of iPhone sales are to business users, businesses might in fact approve the insurance rates and write them off against profits.

Oddly enough, this insurance is supposed to be available in the Apple App Store, but you have to sign up within 30 days of purchasing or upgrading to a new iPhone. In case you don’t feel like doing the math, that’s nearly $170/year in premiums.

Planning to travel and need worldwide Internet data plan? XCom Global is offering unlimited data in any of 21 countries, including USA, Canada, Mexico and the UK, for $14.95-17.95/day. Access is provided through either a USB broadband stick or a Novatel MiFi. Sounds expensive, but apparently Vodafone’s rates, which are by the megabyte, could be considerably higher if you plan to be online a lot.

Unlocked smartphones are in enough demand that AT&T will provide unlocks for most of their handsets, with the exception of the iPhone, thanks to the pre-trial settlement of a class-action lawsuit.

The Android-powered Dell Streak 5″ slate computer/ GSM phone launches in the UK in June. It has two cameras (to support video chat), amongst other features. The device, which was formerly known as the Mini 5, will make its U.S. appearance in late summer. I don’t know; this former factor seems a bit large to use as a phone, unless you utilize the speaker or earbuds.

Android-based smartphones are selling at about 100K units per day, though given there are over 60 different handsets, that’s not too surprising. What is surprising is that Android phones outsold iPhones in the U.S. in Q1 2010.

If you think the iPad is too costly, take note $100-150 Android-based tablets could hit the market by the second half of 2010. While I think Apple will drop the price of the iPad next year when newer models come out, I doubt they’ll go as low as they devices, which will be powered chips from Via Technologies. I’ll have seven, please — one for each day of the week.