Washington, D.C., is the location of the 2010 Digital Media Conference East and Mobomo founder/ CEO Barg Upender will be one of the panelists for the Mobile track. The conference, which is now in its 7th year, is split into five tracks: Mobile, the other, Social Media, Television/ Video, Marketing and Law & Tech.
The one-day conference takes place Jun 25th at the McLean Hilton in McLean, Virginia. More details at the DMC East site. If you are following tweets on Twitter about this conference, look for the #dmc10 hashtag. The Mobile panel, entitled Mobile Apps: The Next Stage, takes place from 11:20 am – 12:05 pm (EST), which includes 10 minutes for audience questions.
Google is one of those few companies who can play the field when it comes to positioning themselves with apps for both Web and mobile platforms, but still believes that the two will converge and that essentially the Web will win. Hence, the company is putting efforts into not only their Android Marketplace but their new Chrome Web Store.
While some people feel that Google is competing with itself by promoting both the Chrome and Android app stores, the company said at Google I/O this week that it believes it’s keeping an open mind about the future. Google Co-founder Sergey Brin admits that right now the market wants native mobile apps, though with the progress of the HTML5 standard in terms of display graphics, and with Web apps capable of going offline, he feels that Web and native mobile apps will converge in the not too distant future.
Ultimately, at least for Google, Android will morph into Chrome OS. But before this can happen, it’ll take more powerful smartphones with larger resolution screens and the fleshing out the HTML5 standard.
Want to discuss a mobile Web or native mobile app for your business or projects? Feel free to contact us to discuss your app or mobile campaign needs.
The Nissan Leaf is an electric car that’ll be getting an iPhone app with two initial features: letting you know when it’s all charged up, and allowing you to control the in-car climate. It’ll be interesting to see what comes next for the app, but there are a whole host of possibilities, including using paying for parking, finding the car easily in large parking lots, and much more.
Now if Apple goes ahead and adds NFC (Near-Field Communication, a close cousin to RFID) chips to the next generations of iPhones — which some recent patents hint at — there are additional possibilities, including being able to lock and unlock your car with your iPhone, and maybe even remote starting, for those colder days.
In short, the iPhone becomes a car remote control unit. Unfortunately, all the computerized features in cars today mean hacker attacks on your car might increase in the future, and smartphone integration aids the proces.
Nissan is not the only car maker with iPhone integration in the works, though Ford was recently told it’ll have to wait a year to get the necessary communications chip from Apple, for it’s Sync system.
The NCHS (National Center for Health Statistics), a CDC sub agency that uses telephone surveys for data gathering, has determined that nearly 25% of American homes have no landline, only wireless phones. As well, 15% of American homes have landline phones but don’t usually use them. These and other related mobile statistics are available in a CDC (Centers for Disease Control and Prevention) report [PDF, 17 pgs; via Reuters].
Now as early as 2006, there have been reports about how many N. Americans were tending towards wireless phones over landlines. What this essentially means is that smartphone ownership will continue to increase as “dumb” mobile phone usage decreases. Thus, too, the number of people using mobile applications will increase — which is in line with predictions that the mobile platform in general will become the predominant distribution channel for software applications. With tons of new smartphones offering great new features, like the rumored next-gen iPhone, that’s even more likely to be true.
So if you own a business, you should at least be aware of what mobile marketing or even a custom mobile application can do for your bottom line. Feel free to contact us to discuss your mobile apps or mobile campaign needs.
Mobomo CEO Barg Upender demonstrated the mobile app developer’s Pocket Biz iPhone software, “a dead simple CRM” tool for SMBs, at a “Disruptathon” (disrupt-a-thon) in Mclean, VA, on Thursday. The Disruptathon serves to showcase disruptive new technology.
The Pocket Biz app gives SMB (Small-to-Medium Business) sales people in the field the mobile tools to manage their sales pipleline while on the go, and includes tasklists with items that can be assigned to contacts, deal lists to track progress, contacts assigned list, and notes. SMB owners can use Pocket Biz to organize their deal flow, and it’s easy to pick up and learn:
- Buy it under 10 seconds from the iPhone App Store.
- Buy for under 10 dollars, compared to hundreds or thousands of initial investment for other CRM solutions.
- Learn it under 10 sec. It’s deceptively simple to use.
- Add contacts under 10 sec.
- Add deals under 10 sec.
The Disruptathon was moderated by Dave Wolf of Cynergy Systems, who thinks that mobile Windows 7 is going to be a compelling platform for business. The target market of the companies that presented is mobile business and pro-sumers. Presentations at the Disruptathon gave a peek at what’s coming up for the mobile platform in this target market. Besides Barg Upender of Mobomo (whose presentation deck is shown below), presenters included:
- Sam Aparicio, founder/ CEO of Ringio.
- Matt Howard, co-founder/ COO of ZoomSafer.
- Manoj Ramani, founder/ CEO of DubMeNow.
- Alan Snyder, CEO of Boxtone.
- Hassan Wahla, VP of TeleNav.
- Sze Wong, founder/ CEO of Zerion Software.
The key takeaways from the Disruptathon is that consumer/ game apps tend to dominate the mobile market and the business apps market still needs to grow. The presenters showed that there are interesting business apps in development, and give more proof that the mobile platform will become the dominant new channel for distributing apps.
If you’re interested in a mobile app for your business, please contact us.