arrow_backward Back to blog

Goodbye Google Glass

DorkLooking dorky and non-utilitarian. Photo by Teresa Bouza, Americas DataFest

Google Glass failed not because it was dorky (it was), but because it sucked. Utility drives fashion, and had people found Glass useful enough they would have worn it regardless of how they looked.

The best analogy is the transition from the pocket watch to the wrist watch: in the late 1800s soldiers discovered they could coordinate maneuvers more efficiently if their watches were strapped to their wrists instead of buried in their pockets. Only later did technology and miniaturization allow the wrist watch to become fashionable.

Basically: Dorky White European Guys Willing to Look Silly to Get Stuff Doneโ„ข.

Two centuries later Google Project Glass debuted without much stuff to be done. All of the dork, none of the utility.

I was a Glass Explorer and we had fun at Intridea playing with the technology, but itโ€™s an object lesson in the need to delightโ€”or at least be useful.

arrow_backBack

New Project Request