Congratulations, Yammer, But Get Ready To Rumble!

Last night when Yammer won the TechCrunch50, our interest was more than a little piqued. Today we’re officially taking the wraps off of, our “Twitter for Businesses” product that we’ve been working on in stealth mode for the last several months and are launching on September 16 at the Web 2.0 Expo in New York.

It’s great to see that short-form communication for businesses is so promising as to win top honors at such a competitive conference. We’re extremely passionate about the field because it has the potential to really transform how people communicate inside an organization. So congratulations are in order to the Yammer team for bringing so much exposure to the field.

One of the reasons that we were so surprised to see Yammer among the TechCrunch50 is because was submitted to be included as well! Unfortunately, we never got the chance to demo our product for the TC50 experts (something that was supposed to be part of the process). We didn’t receive a clear response back as to why, but it would have been great to have the chance to go head-to-head with Yammer in the preliminaries of TechCrunch50 or on stage at the conference.

It’s Still On, Though

Be that as it may, it’s certainly been a shot of adrenaline for our team to have a surprise competitor mere days before we are set to launch. We’ve had some time to examine Yammer, and we’re ready for some competition! So how do they stack up against each other?

Security and Control: is built to be an official means of communication for a business, rather than an ad-hoc network of employees. User accounts on are created only through administrator invitations, and accounts are secured using SSL encryption.

Collaboration: has hash tags, like Yammer. But it also has groups, private messaging, and media/file sharing built in. We built from the ground up to have powerful features tailored specifically for business use. accounts can also be extended beyond a single e-mail domain, allowing you to include clients, consultants and other collaborators effortlessly.

Platform Approach: Starting from day one has an API that is fully compatible with the Twitter REST API. This means that existing Twitter applications can work instantly with with almost no modification. Through the API, can easily integrate with all parts of your business.

The Power of Context: automatically analyzes each post for context, automatically separating out questions, replies, and urgent messages. Our robust notifications system allows you to receive updates via E-Mail, SMS, and IM based on this context.

We’re really proud of and think that it can enable great new things for companies of all sizes, from 5 employees to 50,000. On September 16, get ready to start using the REAL Twitter for Business.