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The future of folding and organizing clothes is here! Matt Powell, co-founder of ThreadRobe reached out to Mobomo in hopes of turning his futuristic idea into reality. Our teams collaborated around the idea of using digital technology to control an appliance that folds and organizes clothing at the touch of a fingertip.


what we did

We were able to successfully design and develop the app which is a key functionality to ThreadRobe. The purpose of the mobile app is to organize and store a user’s wardrobe, but an added bonus - it has the ability to offer outfit recommendations to the user. The app collects data from the garments such as the color, fabric, and pattern that the user adds to their inventory/wardrobe. The app can then conduct outfit recommendations by the use of matching algorithms which are based on color, fabric, pattern, etc. The app then communicates with a smart wardrobe which steams and stores all clothing items, then when the user wants an outfit they use the app which connects to the automated furniture which dispenses the clothing.

our process

ThreadRobe screenshot
ThreadRobe screenshot
ThreadRobe screenshot

Phase 1:
During phase one we started the design process, or in better terms- the look and the feel for the mobile app. The challenge we faced during the design phase was creating a custom made solution (the app) for a machine that was not yet built. We wanted to make sure that the design of the app reflected the attributes and establish the right controls and functionalities to correspond with the physical machine. We were able to work closely with the ThreadRobe team to work around the barriers to create a very sleek design that parallels the brand.

Once the design phase was complete we moved to the build. We built out the front-end interface and backend server for Android only. For the mobile app, our development team worked directly with ThreadRobe’s IT team to streamline communication between the app (being built by Mobomo) and the wardrobe (being built by their engineers). We worked with their team to integrate the wardrobe API’s so that it would communicate correctly with the ThreadRobe app.

Phase 2:
Phase two consisted of enhancing the mobile app by adding new features. We updated and improved on the first version, integrated the app and its backend with the wardrobe server and designed and developed their website. The main goal of their website was to use it as a marketing and brand awareness tool, during the design phase it was important to find the right balance of fashion and clothing combined with cutting edge technology and innovation to portray to the user ThreadRobe’s brand.

how it works

Even though the mobile app is not yet in the app store, we wanted to give you a quick step-by-step of what the process looks like from a user perspective.

Mobile App:

  1. User opens app and logs in.

  2. User sees a home screen with a tile layout of all actions and access to his/her wardrobe (Add Item, Select Outfit, Find Item, Favorites, etc.)

  3. User selects Add Item to add new items to the wardrobe/digital inventory - they take/upload a photo of the item and add all necessary details (size, color, pattern, fabric, brand, etc.)

  4. User can select Find Item to browse/search/dispense all items in the inventory

  5. User can select Select Outfit to see recommended outfits from the app

  6. User can add items to a clipboard to mix and match their own outfits - this can be accessed by selecting Clipboard from the home screen

  7. User can click Shop from the home screen - this lets them take a photo of a new item, enter its color/category/season/occasion, and the app will then run an algorithm to show he user which items that item could match with in his/her current inventory

  8. User can save any item or outfit as a favorite, and access these by selecting Favorites from the home screen

  9. User can create packing lists by selecting Pack from the home screen - users select a destination and can see the weather for that location, then they can select items to add to their packing list. User can then dispense the items in the list, or schedule to dispense at a certain date

  10. User can schedule any item or outfit to be dispensed for a later date/time - these can be accessed by clicking Calendar on the home screen, to see what items/outfits are scheduled to dispense when (and what/when items/outfits have been dispensed in the past)

  11. User can select ‘What’s Out’ from the home screen - this lets them see what items are not currently inside the wardrobe because they have been dispensed

  12. User can select ‘Stats’ from the home screen - this will let them see their most worn items/outfits, items/outfits they haven’t worn in awhile, top colors/patterns/brands/etc.

  13. User can select ‘Assistant’ from the home screen - this lets them send a request for help from ThreadRobe for technical or fashion assistance

  14. User can search for other ThreadRobe users and request access to view their closet - they can then switch closet view to get a view-only look at a friend’s clothes

pulse app


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