Enterprise Communications Veteran Joel Postman to Lead Intridea Strategy Group

Present.ly Developer Intridea Helps Clients Make the Most of Social Software Investments With Strategy to Complement Design and Development

WASHINGTON–(BUSINESS WIRE)–Intridea, Inc., the agile enterprise Web 2.0 company, today announced that Joel Postman, corporate communications strategist, social media authority, and author, has joined the company as Senior Partner and Chief Enterprise Social Business Strategist.

Many of our clients are interested in a straight development deal, said Yoshi Maisami, Co-founder & Senior Partner of Intridea, But others want help making sure their social business initiatives complement and support their broader business objectives. Joel has been doing this for Fortune 500 companies for over a decade, in both traditional and ˜new’ media. With Joel’s leadership, we can now provide our clients with Web 2.0 business software design, development and strategy, which is a powerful differentiator.

Postman, author of the new book SocialCorp: Social Media Goes Corporate, and founder of Socialized, is responsible for supporting Intridea clients with comprehensive social media strategy development, as well as providing supporting services like policies and procedures, measurement, risk assessment, competitive analysis and training.

I became aware of Intridea through the great coverage Present.ly was getting, Postman said. More and more, large companies want to give their people the benefits of things like social networking and real time status updates, but in so many cases, public social apps like Twitter and Facebook aren’t the answer. Intridea has a suite of Web 2.0 applications, and extraordinary development capabilities, putting them front and center among the companies that are leading the latest wave in enterprise social software. Yoshi and the rest of the people at Intridea have built a remarkable company, and I’m privileged to be joining them.

Prior to founding Socialized, Postman was EVP for Emerging Media at Eastwick Communications, and held senior communications positions at Hewlett-Packard and Sun Microsystems.

Intridea will be at this year’s South By Southwest (SXSW), March 13-17, in Austin, Texas. Present.ly has been chosen as the event’s Official Micro-blogging Platform.

About Intridea

Intridea, Inc. develops high-performance Web 2.0 applications and services to help enterprises realize the power of cloud computing and social networking. They include Present.ly for enterprise micro-blogging, the SocialSpring social networking platform, MediaPlug media appliance server, and the CrowdSound social feedback widget. Intridea solutions are based on Ruby on Rails for agile development. Intridea actively contributes to Rails directly and through open source plug-ins, and it hosts the Acts As Community social network for Ruby developers. Intridea is headquartered in Washington, D.C. For more information, visit www.intridea.com