The Northern Virginia Technology Council (NVTC) presented their Social Media Committee event on Feb 26th, 2010, and Mobomo’s founder/ CEO Barg Upender was a panelist.
Shashi Bellamkonda of Network Solutions moderated the panel, which included Brian Dresher (USATODAY.com), Phil Bronner (Novak Biddle Venture Partners), Amber Harris (Discovery Communications), and Barg Upender.
The panel, aimed at marketing and sales people, covered tips on how social media sites such as Twitter, Facebook and blogs are being used by businesses for customer interaction. Some key points discussed by the panel included:
- The importance of social media metrics measurement.
- How to deliver interaction to customers through social media channels, and how this differs from traditional marketing campaigns.
- Treating social media campaigns as if you are launching a new product or service.
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