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The Art of Humanizing Big Data


For many people big data is still a mysterious word to describe everything and anything. Explaining it can be an art all its own, and in todayโ€™s day and age visuals are a necessity. As stated in David Hoffer's, What Does Big Data Look Like? article, โ€œa simple Google image search on โ€œbig dataโ€ reveals numerous instances of three dimensional ones and zeros, a few explanatory infographics, and even the interface from The Matrixโ€-leaving you to wonder, just what is big data?

At Intridea, weโ€™ve had a few opportunities to visually define big data. Our most recent project being,; a comprehensive research tool that allows users to explore a wealth of data on human well-being and human development indicators.

With interactive maps, visually stunning displays, and real time data, Intridea dug deep into the trenches of big data; sifting, managing, and eventually empowering users through data visualization. It was here, as Hoffer states, that big data became โ€œhumanโ€. No longer locked in thousands of spreadsheets, Intridea gave life to a tremendous amount of data; making it approachable and interactive.

Big data can be an ominous word, but it doesnโ€™t have to be. Thanks to data visualization, the abstract isn't so mysterious anymore. And as Hoffer explains, when done right, โ€œbig data becomes more malleable, actionable, and, ultimately, more humanโ€…something we all could use a little more of in todayโ€™s cyber society.


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