Arguments In Avoiding UX


Have you ever thought about how a smart UX design could increase your return on investment? I know, many think that it takes more than just a good user experience for their business goals to be reached. If you have a meaningful and valuable design – users have a higher chance of converting into a lead.

Some folks approach us with the mindset that the design (UX and UI) is not a high priority to their business, well, it actually is one of the highest priorities. If your company doesn’t find a need to prioritize a valuable design and user experience, hopefully this post will get you to think about design a little differently than you did before. Let’s talk about some of the most common arguments that we as a web and mobile app development company hear most when clients try to fight the importance of a good design.

  1. Our company doesn’t have time to go through A/B testing, we want to convert leads now- what is the quickest and least intrusive way to make our site better?

Of course there is time! In fact, you would much rather have users experience a high quality and valuable design that showcases your company versus a half thought out design that was rushed- you want your brand to be impressionable and leave a mark on the user, you never want them leaving your platform feeling frustrated and annoyed that they couldn’t find what they were looking for..right? Overall a better UX will keep your customers loyal, which puts you in a fantastic position for building brand loyalty and not to mention, you will grow as a company. Win, win.  

  1. UX doesn’t affect my website or app

UX directly impacts conversion rate in an e-commerce setting. Conversion rates tend to be small in number but the difference in a smart UX design can make all the difference.

           Traffic * Conversion Rate * Avg. Order Value (AOV) = Revenue

For example, let’s say your company gets 100K page views per month, a conversion rate of .2% to .3% at $150 AOV your revenue for that month is = 4,500,000 by increasing your conversion rate by .1 you have an increase of $1,500,000 over a month!

  1. We just need our website or app to be restyled, our functionality is great, we don’t need to change that.

Well, together we find that there is more potential to be exploited and more benefit to be obtained for the client if UX and UI go hand in hand just as we discussed in our UX vs. UI  post. For example, a website focused on general information on the client practices can also be conditioned to be in parallel a powerful leads source. Clients perceive slow movement among their products, or less than expected repercussion on their services offered, and they tend to think that their styles, the visuals have grown old and that the designs they have sort of reached their expiration date. Though in some situations this happens to be the case – especially when the services or products offered have a tech angle and need to look relevant and of novelty- more often the solution and answer to their needs lays within a User Experience adjustment and re-imagination.

  1. Resistance to change

Who likes change? I think it is safe to say no one really likes change. But commonly people feel that change isn’t needed and or they don’t want to train their internal employees on the new interface. I think we have all learned, the rise of technology has dominated the world for the past decade and will continue to do so. It’s better to dive into the change now versus potential customers going to your competitor.

In Summary:

Improving your UX design will not improve or achieve your business goals overnight. To be honest, did anything or anyone that was successful happen overnight? No. So the same is true with your design, you must practice patience.

Our UX designers have the mindset and focus of determining the core goals for the company, then we conduct user testing that way we guarantee that the user experience makes the most sense to your target audience. What good would it be to have a user experience that you may like but your target audience, as in who you are trying to sell your product or service too doesn’t like? That means that you are not targeting your end user to find out what will work best for them- this is something that we do and have done pretty well over the years.