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Is Your Company Website Effective?

A website can wear multiple hats for a company it can be your brand, your online presence, your salesperson, the first impression with a user or a potential customer and much more. There is no doubt that your website can play various roles that’s why it’s important to understand if your company website is effective, and if not, maybe it’s time to redesign your website.

Here’s a checklist of items you should consider to find out if you are getting the most out of your website.

Define your website goal:

Let’s start by discussing the importance of a website goal. Website goals can be used to tell what’s working and what’s not working. Knowing what you want to achieve out of each page of your website can help you in determining quite a few things such as what content you should prioritize, what the best organizational structure for content, what call to action should be pushed to users, and the overall purpose of your website.

All of these questions, revolve around your website goals, so how do you discover your website goals? Start with organizational goals, your website serves as some benefit to your organization in some way- so list out the ways that your website benefits your organization. Some examples of organizational goals for a website are:

  • To sell a product or service
  • To inform the general public
  • To promote and or market your services

Define success:

What does success mean to your website? How do you define success? Whatever metric that may be, be sure to define it and know how you want to measure it. Is it the amount of queries that come to your homepage? Or a specific landing page?  Make sure you have some sort of goal that can be measured so that you can check on that goal over a certain period of time, this will tell you if the content and goals you have in place are working

Define your audience:

Who are you trying to reach and sell your product or service to?

Each person on your target demographic list has a pain point that keeps them up at night- the challenge is getting to know what those pain points are. Start with your previous clients, what were some challenges that they faced? Why did they choose your company over another? Understanding previous clients or customers can give insight into what your target user may be looking for- throughout this process always keep in mind, what drives your target audience?

Articulate to your target audience what benefit your product or service does for them. Which benefits of your product or service would be most valuable to your target audience?

Who does your audience trust? Whether it be a more visible brand, a celebrity, industry experts- the more connected your brand is with those influencers the more your audience trusts your brand which means the more credibility you will receive to build your own brand awareness.

Define your obstacles:

So what makes your web design plan a reality? Getting through those initial obstacles. Here are some examples of obstacles that you will need to overcome to get your website design complete:

  • Writing content
  • Budget constraints
  • An exact blueprint/ roadmap
  • How to stand out from others/ competitors

Next Steps:

Now that you have a strategy in place, how are you going to implement this strategy to get the results that you are hoping for? If you realize that you are not getting the most out of your website, reach out to us, we love working with new people.

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