NOAA Fisheries (www.fisheries.noaa.gov) has won the 2019 Webby Award in the Science category!
Started in the fall of 2016, the ambitious project focused on merging all disparate Fisheries web properties under a single architecture, is jointly-led by the Office of Communications’ Director Kate Naughten and Chief Information Officer Roy Varghese. With support from their teams, the new NOAA Fisheries website was designed and built from the ground up to better serve their mission as stewards of the nation’s ocean resources and their habitat.
With a new design and content management platform, NOAA Fisheries was created using UI/UX tools such as card sorts, surveys, and journey mapping. Utilizing the findings, NOAA Fisheries designed and built a website that caters to all of its disparate users, including fisherman, scientists, and students.
The analyses and designs paid off. Since the launch of the new website, the customer satisfaction score has increased by 10%, from 65% to 75%, with 96% of users stating that the information they were seeking was easily found. This combined with a mobile-first website has also helped increase site traffic by 29% year-over-year, including a 67% jump in traffic during Shark Week when compared to the previous iteration of the website.
Mobomo has been thrilled to be part of an award winning team at NOAA Fisheries and look forward to solving new challenges with new innovations.