MOBOMO, LLC WINS $13M CONTRACT FOR NOAA WEB MODERNIZATION
Mobomo, LLC is honored to have been awarded a new web modernization contract with National Oceanic Atmospheric Administration (NOAA). Within this new contract, Mobomo will support NOAA Fisheries, NOAA, and the National Environmental Satellite, Data, and Information Service (NESDIS) in improving the efficiency of web content management and enhancing the user experience for NOAA customers. We are excited to continue our award-winning partnership with the Agency and to continue to develop a first-class experience for NOAA’s online audience.
Keys to Success
This new contract will continue Mobomo’s long-standing partnership with NOAA. Mobomo previously worked closely with NOAA Fisheries on a Drupal 8 Web Modernization project that resulted in a new cloud-based, mobile-first responsive design to create an up-to-date, trusted, mobile-friendly website (https://www.fisheries.noaa.gov) using Acquia’s Cloud Enterprise (ACE) Platform where visitors can easily find information on the science and management of our nation’s living marine resources and their habitats. This modernization has won numerous awards and industry accolades. Two key factors led to this tremendous success and provide the foundation for continued improvement for NOAA in this new partnership:
Exceptional Human-Centered Design Approach
Mobomo approaches every product with the users in mind first and foremost before even thinking about the visual design. The approach to User Experience (UX) and User Interface (UI) initially requires a research and discovery phase, where the product is studied through user interviews, competitive landscaping, and creating user personas. Next, all updates are tightly integrated into a continuous improvement/continuous deployment schedule, using our proven CMMI Dev Level 3 agile DevSecOps processes to deliver new features and UI updates every month. User feedback via analytics is integrated into our sprint planning process to continuously improve the user experience for our customers.
Before the initial partnership contract in 2016, the 2015 American Consumer Satisfaction Index (ASCI) rating scored the NOAA sites as less than 50 with only about a quarter of all traffic being served on mobile. Over the four years Mobomo spent analyzing and modernizing, the ASCI rating rose to 75 and overall traffic increased by 145% including mobile which rose to 50%. The success of the new design also led to 85% of visitors saying they’d recommend the site and 94% saying the information is easy to find.
Trusted Strategic Partnership
Acquia has been one of our most trusted partners, and Mobomo has been the Acquia Public Sector Partner of the Year for two years in a row. Their software and services were built around Drupal to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences.
By partnering with Acquia, a platform was created that allowed over 200 content contributors to create content and publish at once to multiple sites. Content editors worked with Mobomo to test and ensure that the program was efficient and ran smoothly. Additionally, Acquia’s platform is certified by the Federal Risk and Authorization Management Program (FedRAMP), ensuring that it meets all required Federal security standards.
Mobomo looks forward to continuing our partnership with NOAA in this newly awarded contract.
Mobomo and NOAA Awards and Recognitions:
We are incredibly proud of the outstanding work that came from our work with NOAA. The efforts of all parties involved led to many awards and recognitions including:
- 2019 Webby
- 2020 Webby Honoree,
- 2019 W3 Award
- 2018 Muse Award
- 2018 Acquia Engage Award
We look forward to continuing this mission to improve NOAA’s digital engagement and service to its customers.
The National Oceanic and Atmospheric Administration (NOAA) Fisheries, also known as the NOAA National Marine Fisheries Service (NMFS), is a federal agency responsible for the stewardship of the nation’s ocean resources and their habitat. Their services include: conservation and management of U.S. waters to promote the prevention of overfishing, declining species, and degraded habitats. NOAA Fisheries manages five coastal regions broken down by department, fisheries management, science centers, and labs.