Amazon’s Mechanical Turk (mTurk)
User experience and interface design for one of the largest crowdsourcing platforms.
Millions of people use Amazon’s Mechanical Turk (mTurk) program to leverage human computation for tasks that cannot be reasonably handled by normal computer cycles. From missing person searches, to aggregating data for academic research, to film and medical transcription and beyond, mTurk brings the workplace to a new global frontier.
The mTurk team at Amazon knew they already had a revolutionary product but wanted to rework the architecture and interface to make it more intuitive for their users. They came to Intridea to help them optimize the user experience for both new and existing users in the system.