goDCgo is not like most of our clients since they are an initiative that was started by DDOT. It was important that we collaborated with goDCgo and DDOT to ensure that all parties agreed upon the strategy. Collaboration in this situation was key because we wanted to provide the best design that was modern and presented the information creating consistency across all brands. Prior to the re-design, goDCgo did have a map feature. However, we were able to enhance and create a more engaging map so that users had an interactive way to view their transit options within the DMV area.
The map feature was very unique and important to goDCgo and DDOT so it was important that our team got it right and made the map stand out on the new website design. The map we were able to create has over 40 unique layers. Each of the layers are the various transit options that users can view.