JustSeen – a visual storytelling app for iOS devices – is a social sharing platform that allows users to create photo and video albums of their most memorable moments. They are able to invite friends/family to contribute to those albums at the touch of a fingertip. It’s visual storytelling… together!


Mobomo worked with the CDC on the redesign of the Effective Interventions website. The current site had been added to, changed, and updated by multiple entities over the years. The goal for this engagement was to create a clear and clean new flow for the user experience, and to ensure all design elements were consistent across all pages of the site.


Just Seen’s primary service is social engagement; it allows users to share photos and videos through interconnected albums and, in turn, tell stories to the world. JustSeen needed to enhance the workflow and add unique features not seen in other social sharing applications to ensure a competitive edge in the marketplace.



JustSeen partnered with Mobomo to make design and technical improvements to its existing iOS application. These improvements focused around enhanced workflows, page-by-page redesigns, and added features. Mobomo proposed a Ruby on Rails backend application to handle the architecture, roles, and indexing of the application. Mobomo proposed a native iOS application. Some of the technical and UX improvements we implemented include:

Streamlined and informational sign up process:
Sign up with existing social media accounts
Visual and text-based application tutorial

Camera, video and posting:
Users can share assets publically and privately
Customized video / image filtration

Image Posting:
Add titles and descriptions to stories / albums
Add locations to image uploads
Invite friends to contribute to stories

Users receive engagement-based notifications
Selecting a notification directs users to the appropriate screens.



When a user logs into the application, they’ll be greeted by a visual tutorial outlining how to use specific features and workflows within the app. The icon-centric menu provides easy access to the newsfeed, search mechanism, camera, notifications, and profile sections. Within the camera pages, a user can upload existing assets, or create new ones by allowing JustSeen to access their camera. Once a photo or video is selected, a user can create a new album, or add that asset to an existing album.

Users can also add friends to contribute, add a comment, and / or share the location of the given asset. What sets this product apart from other social sharing applications is that it empowers users to collectively contribute to the same story or album. Where other applications let users share rich stories with photos and videos, JustSeen lets users create an immersive, inclusive experience by building rich visual experiences together, with friends.


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