XO Group, Inc. is a leading Internet and media company dedicated to providing information, products, and services to consumers who are planning their weddings, pregnancies, and other life milestones.
XO’s flagship brand, The Knot, is the authority on all things modern wedding: launched in 1998, this #1 most visited wedding website provides comprehensive planning and registry information. In addition to offering thousands of wedding resources, The Knot also boasts an innovative, patented registry tool, providing vendors the opportunity to market their brands, and engaged couples the ability to both complete their gift registry through the site, and connect with their guests through 3rd party vendors. And this registry tool is just one of many products The Knot features. Fulfilling its mission to innovate and stay relevant, The Knot consistently offers today’s busy bride-to-be a fresh, stylish wedding perspective, and real planning solutions. In their own words, ”whatever their audience needs, [The Knot] will either direct them to the solution or develop one for them.”