Unlocking the power of social for advertisers on Facebook and Twitter.
SocialCode empowers hundreds of companies to realize the power of social marketing on Facebook and Twitter, using complex algorithms. They approached Intridea to develop a set of tools that would enable ad managers to consume and relay information to clients from these massive data sets.
A basic data visualization tool, while appropriate for basic Facebook users, would not have worked in this situation. SocialCode's scientists analyze the data and apply elaborate algorithms to make calculated determinations about a campaigns target audience. They use the data to guide campaign managers on the optimal ways to reach and engage their intended market. Therefore, we had to preserve the density and complexity of the data with elegant, concise visualizations that exposed the meaningful aspects of the data without oversimplifying it.