Federal
TETRA TECH
The United States Agency for International Development (USAID) launched Engendering Industries in 2015 to improve gender equality in the global power sector. Since then, the USAID.gov site became a hub to publish program information, impact stories, and resources, and eventually Engendering Industries outgrew USAID.gov’s capacity to host the program. Mobomo was contracted to develop a dedicated website that could house the digitized tools that are used in the program implementation, enabling better streamlining of materials, allowing for the sharing of knowledge, providing interactive online tools and media, sustaining and driving engagement on existing program networks, and allowing for knowledge sharing and learning.
The United States Agency for International Development (USAID) launched Engendering Industries in 2015 to improve gender equality in the global power sector. Since then, the USAID.gov site became a hub to publish program information, impact stories, and resources, and eventually Engendering Industries outgrew USAID.gov’s capacity to host the program. Mobomo was contracted to develop a dedicated website that could house the digitized tools that are used in the program implementation, enabling better streamlining of materials, allowing for the sharing of knowledge, providing interactive online tools and media, sustaining and driving engagement on existing program networks, and allowing for knowledge sharing and learning.
OBJECTIVES
Key objectives in the development of Engendering Industries’ website included:
- Digitization of their Best Practices Framework (a foundation tool used by the program to increase gender equality at 100+ partner organizations)
- Real-time visualization and automated data updates so partners can see improvements as they happen
- Living dashboard of program results to showcase Engendering Industries’ achievements at each phase of the employee lifecycle
- Interactive map showcasing the 100+ program partners
- Searchable multimedia library hosted in a third-party software and requiring embedded code on the site to display the functionality for videos, stories, case studies, and guides
DESIGN
Mobomo began work on the Engendering Industries website in November of 2022 and completed the build of the site in July of 2023. There were several scope changes during the initial months of the project as we worked with USAID to define toolsets that would deliver true value to their end users and create a user experience that positions the Engendering Industries’ website as a long-term planning and execution resource for organizations around the world who are committed to bettering themselves. The construction of this site was truly organic, as many of the capabilities were defined during development. Mobomo’s Agile governance model allowed our team to pivot through these changes in scope and project definition, allowing the stakeholders within USAID to navigate through several iterations of site design as they uncovered previously unrecognized needs.
DEVELOPMENT
Mobomo reorganized and consolidated the information architecture from the Engendering Industries page previously housed on USAID.gov. Our team clarified and expanded the main navigation of 7 links into 3 categories of grouped content; a decision that was determined based on insights from competitive analyses, open card sorts, and discovery sessions with stakeholders to re-engineer content for and order of landing pages. Engendering Industries new site is using a custom theme for achieving its layout and styling. We achieved a majority of our backend functionality via contrib modules integrated with custom frontend theming.
SPECIAL FEATURES
Maximizing an organization’s gender equality position involves more than one would expect, and Engendering Industries’ mission was to help make this a fluid process for its customers. A site feature that was critical to achieve this mission was the creation of a tool that would identify an organization’s strengths and gaps, provide recommendations for the expansion of their equality position, and construct a downloadable roadmap for achievement of their goals. Accomplishing this goal required a two-pronged approach: assessment and action plan. First, our team developed a quiz that users can take which scores their current standing with regards to their organization's implementation of industry best practices surrounding gender equality and provides details on what their organization is doing well and what they can improve upon. Within the results of that quiz, users are provided with an accordion style review of their answers and the ability for the user to select topics for incorporation into their action plan. Second, all marked topics are filtered to a repository and organized into a downloadable plan with descriptions, actionable activities, and implementation benefits that can be distributed to leadership teams, and implemented across the organization. Now, users are able to derive tangible, actionable value from their experience with Engendering Industries. The process is also repeatable, allowing for multiple assessments over time and as an organization grows.
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