The NCHS (National Center for Health Statistics), a CDC sub agency that uses telephone surveys for data gathering, has determined that nearly 25% of American homes have no landline, only wireless phones. As well, 15% of American homes have landline phones but don’t usually use them. These and other related mobile statistics are available in a CDC (Centers for Disease Control and Prevention) report [PDF, 17 pgs; via Reuters].
Now as early as 2006, there have been reports about how many N. Americans were tending towards wireless phones over landlines. What this essentially means is that smartphone ownership will continue to increase as “dumb” mobile phone usage decreases. Thus, too, the number of people using mobile applications will increase — which is in line with predictions that the mobile platform in general will become the predominant distribution channel for software applications. With tons of new smartphones offering great new features, like the rumored next-gen iPhone, that’s even more likely to be true.
So if you own a business, you should at least be aware of what mobile marketing or even a custom mobile application can do for your bottom line. Feel free to contact us to discuss your mobile apps or mobile campaign needs.