Is Mobile Computing Getting Too Fragmented Device-Wise?
If the increasing number of tablet computer options hasn’t caught your interest, maybe the one HTC is planning will. If you’re a woman. The idea is that women do a great deal of social networking, such as on Facebook, and HTC thinks this is something they might like to do while watching TV. They’re considering an Android-based HD tablet aimed at women.
Now does HTC really want to fragment their potential market share like that? I mean, I use my iPad to check email and Facebook while I watch all the programs recorded on my DVR — multitasking. Does that mean I need a special man-version? What about all the women who want a tablet computer but not for social networking while watching TV? What version do they use? Doesn’t it make more sense to have a single tablet but with specialized configurable features? Or special cases in different colors and patterns? What compelling features will such a female-specific HTC tablet have that would persuade the numerous women I know who use netbooks to check Facebook while watching TV?
While competition is always a good thing, it seems to me that HTC’s approach is just fragmenting the mobile computing market a little too much. What do you think?
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